Hotels represent the tourism industry’s most competitive sector, and the rise of giant OTAs and met search engines has made standing out in a massively crowded market even more difficult. That’s where the help of a PR specialist can be invaluable.

In one hand, IMC Tourism PR Agency knows the hotel business inside out and has a long history of delivering stellar results for a range of clients, from individual boutique properties to international chains. In the other hand, IMC Tourism PR Agency has the key to unlocking your story potential; hitting the headlines, arranging media stays, organising award entries and highlighting the things you’re proud of comes naturally to us.

We’ll help with other vital elements, too. Our online experts can maximise your ratings in industry guides and review sites, as well as helping you to improve your website, image library and social media output on channels such as Face book and Twitter; all are essential in driving those important direct sales.

Further, with their long-standing role as a meeting place, hotels should never overlook the value of working with groups. In any PR plan we’ll ensure you build the best third-party relationships, whether that’s with other local businesses, trade and marketing organisations such as your tourist board, retailers, airlines, fashion brands or tour operators.