IMC is a public relations company, specialising in integrated marketing communications (IMC) services, directly targeting media and marketing channels across the board in Arab countries in particular and the world in general.
Our intimate knowledge and long associations with all levels of the Arab countries and International communications channels, coupled with our intimate knowledge of the industry & trading, is your passport to success.
With our expertise, you are assured greater awareness of your products throughout Arabia and the world. Through carefully structured campaigns we can help you reach your target audiences & stakeholders.
We span both worlds, and through our vast knowledge and experience, you are assured of the connections you need to reach the desired goals for your product.
Our team includes writers, creative thinkers, articulate persuaders and careful listeners, journalists, PR experts, translators, and consultants.
When you rely on IMC, you can be assured that you are working with professionals.
At IMC we have an intimate knowledge and a deep understanding of the cultural and bureaucratic vagaries of the Arab markets. We know what works and what doesn’t.
When it comes to marketing activity, whether it’s an event, press release, printed or electronic newsletter, a website or advertisement, it works most effectively when it’s part of a strategic plan at the heart of your organisation.
When working with national organisations, our regional knowledge counts. Using our understanding of what works locally, and just as importantly what doesn’t, can save time, money and make the right first impression. Having eyes and ears on the ground is invaluable.
When we launch your products or services in the Arab world, we put our combined strengths to work and offer solutions built on our vast knowledge to ensure your expectations are fulfilled.
IMC strategies for your success can include any or all of the following approaches:
- Media relations.
- IMC solutions
- Management and counselling.
- Relationship management and B2B & B2C communications.
- Events managements: (exhibitions, conferences, parties, Roadshows etc.).
- Identifying sponsorship and CSR opportunities and initiatives.
- Negotiating speaking platforms, speechwriting and multi-media presentations.
- Crisis planning and damage limitation.
- Strategic PR Planning
- Event Management
- Corporate Social Responsibility
- Content Marketing
- Digital Marketing
- Analyst Relations
- Applications Launches
- Products and Company Launches
- Media Relations
- Media research
- Media Plan
- Media Buying
- Media Monitoring
- Media Evaluation
- Media Training
- Awards Programs
- Brand Awareness
- ATL / BTL / TTL Advertising
- Copywriting & Translations