Cancun Travel Mart (CTM) is a leading B2B travel trade show in Mexico, connecting tourism suppliers with international buyers. Held annually in Cancun, it focuses on business meetings, partnerships, and promoting tourism products across Mexico and the Caribbean region.
Cancun Travel Mart (CTM) is one of Mexico's leading B2B travel trade events, dedicated to connecting international travel buyers with tourism suppliers from Cancun, the Mexican Caribbean, and destinations across Mexico.
Established in 1987, the event focuses on generating business opportunities through a highly structured format centered on pre-scheduled appointments between travel buyers and suppliers.
CTM brings together tour operators, wholesalers, travel planners, destination representatives, hotels, airlines, destination management companies (DMCs), tourism boards, and convention bureaus.
A unique aspect of CTM is its business-focused approach, where buyers host meetings from dedicated booth offices while suppliers rotate through scheduled appointments.
This format is designed to maximize efficiency, facilitate contracting discussions, and encourage direct business negotiations between decision-makers.
Main Exhibitor Categories: Hotels and resorts, destination management companies (DMCs), receptive tour operators, airlines and transportation providers, tourism boards and destination marketing organizations, convention and visitors bureaus, travel service providers, hospitality and tourism suppliers, government tourism agencies, and promotional organizations representing Mexican destinations.
Target Buyers: International tour operators, travel wholesalers, group travel specialists, FIT (Free Independent Traveler) product buyers, special-interest travel planners, travel distribution companies, and tourism purchasing and contracting professionals.
Exhibitor Benefits: Exhibitors gain direct access to qualified international buyers with contracting authority through pre-scheduled one-to-one business appointments. The event provides opportunities to negotiate rates, tourism programs, and strategic partnerships directly with decision-makers, while increasing exposure to buyers from global source markets. Participants also benefit from networking with key stakeholders in the Mexican tourism sector and attending industry seminars and networking events, creating an efficient environment for business development in a focused B2B setting.
Networking and Buyer Matching: Cancun Travel Mart uses a structured appointment system that matches exhibitors with international buyers through pre-arranged business meetings. This format is designed to facilitate productive negotiations, strengthen partnerships, and support contracting discussions between tourism suppliers and travel buyers.
Summary: Cancun Travel Mart is one of Mexico’s leading B2B tourism trade events, bringing together international travel buyers with suppliers from Cancun and destinations across Mexico. Through its emphasis on pre-scheduled appointments, direct negotiations, and engagement with decision-makers, the event serves as an effective platform for generating new business opportunities, expanding distribution networks, and strengthening relationships within the global travel industry.