Theme: ITB Goes WITB Americas is a B2B travel trade exhibition connecting tourism suppliers and buyers from the Americas and global markets. It provides a platform for business meetings, networking, and showcasing destinations, travel products, and industry innovations.
ITB Americas is a premier B2B travel trade show dedicated to connecting the travel and tourism industry across North America, Central America, South America, and the Caribbean. As the newest addition to the globally recognized ITB exhibition portfolio, the event serves as a strategic platform for travel professionals to develop business opportunities, establish partnerships, and exchange industry knowledge.
The exhibition brings together national and regional tourism boards, destination marketing organizations, hotels, resorts, airlines, cruise lines, tour operators, travel agencies, destination management companies (DMCs), travel technology providers, hospitality companies, buyers, and other tourism industry stakeholders from across the Americas and international markets. Positioned as a bridge between the region’s diverse travel markets, ITB Americas aims to strengthen collaboration and support the sustainable growth of the travel and tourism industry. The inaugural edition of the event will be held in Guadalajara, Mexico, from 10–12 November 2026.
Main Exhibitor Categories: ITB Americas brings together a diverse range of exhibitors, including national and regional tourism boards, destination marketing organizations, hotels, resorts and hospitality groups, airlines, cruise lines, tour operators, travel agencies, destination management companies (DMCs), travel technology providers, online travel agencies (OTAs) and booking platforms, attractions and entertainment providers, transportation and mobility companies, MICE and business travel suppliers, and tourism service providers.
Target Audience: The event attracts travel buyers and procurement professionals, tour operators and wholesalers, travel agencies, corporate travel managers, MICE planners and organizers, hospitality executives, destination representatives, travel technology decision-makers, tourism investors, and industry leaders from across the Americas and international markets.
Exhibitor Benefits: Exhibitors gain access to qualified buyers from across North, Central, and South America as well as the Caribbean, providing valuable opportunities to showcase tourism products and services to a highly targeted audience. The event supports business development through partnership-building opportunities, direct engagement with key travel industry decision-makers, increased brand visibility within a major regional travel marketplace, participation in networking events and industry discussions, and access to emerging market trends and strategic industry insights.
Buyer Matching and Networking: ITB Americas is designed to facilitate meaningful business connections through dedicated buyer programs, pre-arranged business meetings, structured B2B networking opportunities, conference sessions, industry forums, relationship-building events, and direct engagement between buyers and tourism suppliers. These activities are intended to encourage long-term commercial partnerships and expand regional and international business opportunities.
Conference and Content Program: The conference program provides educational and thought-leadership content covering travel industry trends, destination development, tourism marketing, travel technology and innovation, sustainability and responsible tourism, market intelligence, consumer behavior, and emerging opportunities across the travel markets of the Americas.
Summary: ITB Americas is a premier B2B travel trade event that connects destinations, tourism suppliers, buyers, hospitality companies, and travel technology providers from across North, Central, and South America, as well as the Caribbean. Through its focus on business networking, buyer-supplier matching, knowledge exchange, and partnership development, the event serves as a strategic platform for expanding commercial opportunities, strengthening regional cooperation, and supporting the continued growth of the travel and tourism industry throughout the Americas.