🧭 Overview of MATTA Fair
The MATTA Fair is Malaysia’s largest consumer travel exhibition and one of the most influential tourism events in Southeast Asia.
- Organized by the Malaysian Association of Tour and Travel Agents (MATTA)
- Held regularly (typically twice a year)
- Recognized as the leading consumer-focused travel fair in Malaysia
It serves as a one-stop marketplace where travelers can discover, compare, and purchase travel products directly.
- Organized by MATTA (Malaysian Association of Tour and Travel Agents)
- A key industry body representing Malaysia’s travel agency sector
- Supported by tourism authorities, airlines, and industry partners
🎯 Purpose & Objectives
MATTA Fair is designed to:
- Promote domestic and international tourism
- Provide affordable travel deals to consumers
- Support tourism industry growth through increased travel demand
- Offer a platform for direct sales and marketing by travel providers
It functions primarily as a high-volume consumer sales platform.
- 📅 Event Format
- Type of Event
- Large-scale B2C travel fair (consumer-focused)
- Includes some B2B networking elements alongside the main exhibition
Core Features
Exhibition booths from travel companies
Direct booking and purchase of:
- Tour packages
- Flights
- Hotels
- Promotional offers and discounts
- Destination presentations and campaigns
- On-site activities (e.g., contests, engagement programs)
- 🌍 Participants
- Suppliers / Exhibitors
- Travel agencies and tour operators
- Airlines and transportation companies
- Hotels and resorts
- Cruise lines
- Tourism boards (local and international)
- Travel service providers
Audience / Visitors
- General public (travel consumers)
- Holiday planners from Malaysia and the region
- Large consumer turnout at each edition
- Hundreds to thousands of exhibitors and booths
- Participation from local and international tourism companies
- Very high visitor attendance (often over 100,000+ per edition)
📍 Event Highlights
Typical MATTA Fair editions feature:
- Wide range of domestic and international travel packages
- Discounted airfare and hotel deals
- Specialized offerings (e.g., Umrah/Hajj packages, luxury travel, family trips)
Focus zones such as:
- Sustainable tourism
- Destination promotions
- Travel trends and experiences
💡 Key Value Proposition
For Consumers:
- Access to exclusive deals and promotions
- Ability to compare multiple providers in one place
- Immediate booking convenience
For Exhibitors:
- Direct access to a large consumer base
- Strong potential for high sales volume
- Opportunity to promote new products and destinations