Wonderful Indonesia Tourism Fair (WITF) 2026

Wonderful Indonesia Tourism Fair (WITF) 2026 is Indonesia's leading international B2B tourism marketplace, designed to connect destinations, tourism businesses, global buyers, investors, and industry leaders. Organized by the Indonesian Tourism Industry Association (GIPI), the event aims to strengthen Indonesia's position as a global tourism destination and business hub.

Event Details

• Dates: 14–16 October 2026
• Venue: Grand Ballroom, JIExpo Jakarta, Indonesia
• Organizer: Gabungan Industri Pariwisata Indonesia (GIPI)
• Theme: Connecting Markets, Creating Impact

Purpose

WITF serves as a strategic platform for tourism stakeholders to develop business relationships, generate new opportunities, attract investment, and promote Indonesian tourism products to international markets.

Key Objectives

• Connect Indonesian tourism suppliers with global buyers.
• Promote Indonesia as a premier tourism and investment destination.
• Facilitate business matching, networking, and contracting opportunities.
• Encourage collaboration between public and private sector tourism stakeholders.
• Support sustainable tourism growth and innovation.

International B2B Marketplace

A dedicated platform where tourism suppliers, destinations, hotels, DMCs, airlines, attractions, and travel technology companies can meet qualified buyers and business partners.

Hosted Buyer Programme

The Hosted Buyer Programme brings international buyers to Indonesia, creating opportunities for structured business meetings and long-term partnership development.

Business Matching Sessions

Pre-arranged meetings are designed to maximize efficiency and generate high-quality business leads.

Tourism Conference

The Tourism Conference features industry discussions covering emerging tourism trends, destination marketing, sustainability, digital transformation, artificial intelligence, hospitality, aviation, MICE, and tourism investment.

Networking Events

Formal and informal networking opportunities enable participants to strengthen existing relationships and establish new partnerships.

Destination Showcase

The Destination Showcase provides an opportunity for destinations and tourism organizations to present their tourism products, experiences, and investment opportunities to international audiences.

Target Participants

• Tourism Boards and DMOs
• Hotels and Resorts
• Destination Management Companies (DMCs)
• Airlines and Transportation Providers
• Tour Operators and Travel Agencies
• Travel Technology Companies
• MICE Professionals
• Tourism Investors
• Hospitality Companies
• Attractions and Experience Providers
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Scale and Market Reach

WITF is positioned as a major international tourism marketplace, attracting:

• More than 1,500 delegates and buyers
• Over 500 exhibitors
• Participants from more than 40 countries
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Benefits of Participation

For Exhibitors

• Access to international buyers and decision-makers.
• Increased brand visibility and destination exposure.
• Lead generation and partnership opportunities.
• Access to potential investors and industry stakeholders.

For Buyers

• Efficient sourcing of tourism products and services.
• Access to Indonesian and regional tourism suppliers.
• Opportunities to discover new destinations and experiences.

For Industry Stakeholders

• Exposure to market trends and best practices.
• Collaboration opportunities across the tourism value chain.
• Insights into sustainable tourism and future industry developments.

Strategic Importance

As Indonesia's flagship international tourism marketplace, WITF plays a vital role in promoting tourism exports, attracting international partnerships, and supporting the long-term competitiveness of Indonesia's tourism industry. Its focus on business matching, investment, innovation, and sustainability positions it as a key event for organizations seeking growth in Southeast Asia.