Kerala Wellness & Experiences FAM Trip Equips Travel Professionals to Confidently Sell Kerala
Designed exclusively for travel agents, tour operators, destination specialists, product managers, and travel trade partners, the Kerala Wellness & Experiences FAM Trip is a 7-day/6-night immersive journey that goes beyond traditional sightseeing and hotel inspections to provide a firsthand understanding of Kerala's most marketable tourism experiences.
The programme showcases Kerala's diverse tourism offerings through a curated route covering Athirappilly's rainforests and waterfalls, Munnar's tea plantations, wellness and Ayurveda experiences, Thekkady's spice plantations and forests, Alappuzha's luxury backwaters, and the heritage and contemporary attractions of Kochi.
A unique feature of the FAM trip is the integration of wellness throughout the journey, including nature immersion, yoga, Ayurvedic rejuvenation, healthy local cuisine, and relaxing backwater experiences. Participants also experience premium hospitality through carefully selected resorts, a private houseboat stay, and personalised hosting.
Beyond destination discovery, the programme delivers significant commercial value by enabling participants to evaluate accommodation standards, service quality, wellness products, destination logistics, and packaging opportunities for different traveller segments. A dedicated UTC × IMC networking session further encourages collaboration and long-term industry partnerships.
Following the journey from See → Experience → Understand → Trust → Sell, participants leave with the knowledge, confidence, and destination expertise needed to successfully promote Kerala to their clients.
The Kerala Wellness & Experiences FAM Trip offers travel professionals a unique opportunity to experience the destination firsthand, build meaningful industry partnerships, and gain the practical insights required to create compelling Kerala itineraries for their clients. For further details, itinerary information, and registration, please visit the IMC Tourism Event Page.
Kerala: Experienced, Not Just Visited.