Damascus — 30 September 2026 IMC Tourism Without Borders announced its official participation in the First Syria Travel Forum, held in Damascus from 28 to 30 September 2026, represented by its Chief Executive Officer Mohammad Al‑Qawasmi. The event brought together senior Arab tourism officials and industry leaders from 11 countries, including the United Arab Emirates and the Kingdom of Saudi Arabia. Strategic Presence The forum was attended by the Ministers of Tourism of Syria and Lebanon, members of the Syrian Parliament’s Tourism Committee, and delegations from regional and international tourism institutions. IMC Tourism’s participation reflects its commitment to strengthening Arab tourism integration and expanding international cooperation across key markets. IMC Tourism’s Contribution IMC presented its vision for advancing digital transformation in tourism, highlighting the role of modern technologies in enhancing traveler experience and supporting the competitiveness of regional destinations. The company also emphasized its efforts to empower tourism companies through global networking, B2B platforms, and access to emerging markets. Forum Highlights The Syria Travel Forum focused on: • Developing tourism exchange programs among participating countries. • Supporting emerging tourism enterprises through regional collaboration. • Promoting sustainable tourism aligned with international standards. • Opening new opportunities for tourism investment in Syria and the region. Regional Significance The forum marked a pivotal step in revitalizing Syria’s tourism sector and strengthening Arab cooperation. The participation of the UAE, Saudi Arabia, Jordan, Lebanon, and other countries underscores a growing regional commitment to rebuilding tourism bridges and shaping a unified future for the industry.