IMC Group

Mohammad Qawasmi is a seasoned tourism, public relations, and integrated marketing communications professional with extensive experience in international business development and global tourism promotion. Throughout his career, he has held senior leadership positions focused on tourism marketing, strategic partnerships, and strengthening relationships between regional and international markets.

He began his professional journey in the travel and tourism industry, working with tour operators and travel agencies where he developed expertise in sales management, ticketing operations, and airline partnerships. Over the years, he expanded his scope to include the management of tourism and commercial projects, contributing significantly to operational excellence, business growth, and market expansion.

Mohammad previously served as Director General of the Jordan Society of Tourism and Travel Agents (JSTA), where he played a pivotal role in supporting the tourism sector, fostering collaboration among travel agencies, and enhancing the overall tourism business environment in Jordan.

In addition to his operational and executive experience, he has successfully organized and managed numerous tourism and cultural events and participated in leading international exhibitions and trade shows. These engagements have enabled him to build a strong global network and establish lasting relationships with tourism stakeholders, business leaders, and industry partners worldwide.

His expertise spans tourism marketing, destination branding, integrated communications, public relations, project management, and international business development. Known for his strategic vision, practical leadership approach, and commitment to sustainable growth, Mohammad continues to contribute to the advancement and promotion of tourism at both regional and international levels.

Areas of Expertise

Tourism Marketing & Promotion

Integrated Marketing Communications (IMC)

• Public Relations & Media StrategyInternational Business DevelopmentTravel & Tourism Operations ManagementAirline Relations & Ticketing SolutionsEvent & Exhibition ManagementDestination Branding & PositioningB2B Tourism Networking & Strategic PartnershipsProject Management in Tourism & MediaTrade Shows & Global Tourism Representation