Amara Africa

Amara Africa exists to bring the Gulf to Africa. As the GCC's most valuable travellers look south — for privacy, wilderness, world-class luxury and remarkable value — Amara is the demand engine and the curator that makes it effortless: a single, trusted house that understands both the Gulf traveller and the very best of Southern African product.
We craft private, multi-generational journeys — Big-Five safari, the Cape and its Winelands, the Whale Coast, golf and wellness — with the cultural fluency the Gulf expects: halal-aware dining, prayer times and privacy respected, Arabic-ready service, Saudi-first sensibility, and total discretion for families and UHNW clients. Behind every itinerary sits one accountable contact and a curated network of prestigious lodges, private villas and negotiated offers, so the experience is seamless from first enquiry to final farewell.
Founded by Lloyd Barkhuizen and Stephan Koen, Amara Africa is part of a wider "Amara" world that includes Amara Arabia, its sister brand crafting bespoke journeys within the Kingdom of Saudi Arabia — together forming a private bridge between the Gulf and the continent, in both directions.
A Private World of African Luxury · Crafted for the Gulf · amarafrica.com